The process starts by you sending them what you have – normally agency notes, a recording of the initial briefing and any reference you have. (This was clearly not their first rodeo!) The Moon Unit or TMU do over 400 treatments a year via a team of 15 in multiple time zones and in 33 countries. We were contacted by Alpha or Alf who suggested he and Gamma (based in LA) could help. The response was swift and somewhat unexpected: With our rough – very rough – idea of a spot, on Day 1, we emailed The Moon Unit via their Web site. We invented something that actually needed an actual treatment and was not carried on the weight of either a name personality- celebrity endorsement, or such a brilliant idea that it would work no matter who shot it. We choose this as we wanted something that needed a director’s input. The idea was simple enough – a cool skateboarding spot, very cool, very real and accessible – but with high speed photography – a killer soundtrack and a simple Nike graphic at the end. We didn’t have a spot either – so we invented an ad for a mythical Nike Instagram 15sec and 30sec commercial campaign. We did not have an agency so we made one up. The process starts with the director normally recording the initial call with the agency so they can later share the vision and central themes with their pitch partners. Our primary question – is it worth it to outsource a pitch or could you just as easily do the same thing yourself with a bit of Googling and Photoshop? The answer was simple – companies like The Moon Unit are succeeding for a reason – in short: they took very little and made something really impressive in just 4 days. Moreover, one of our fxphd Profs is now even going to be previs’ing the spot from The Moon Unit document this term inside. More than a design company, they are a new creative partner that joins the director in developing the idea and landing the campaign.Īs most agency and commercial client meetings are naturally confidential, we decided to invent our own.įxguide/fxphd invented a fake project and worked with The Moon Unit to produce a standard ‘exceptional’ pitch document. The Moon Unit help directors produce incredible presentations from anywhere in the world, in record time. This team of creative writers and designers are a secret weapon in the agency – director – client war to win work and secure that award winning campaign. What was once a single page written text document is now a virtual color brochure with impactful graphics, cool visual reference and an enormous amount of confidence-building production value.īut just how does a leading director compete? We asked a selection of extremely successful directors for their advice and an unusual name surfaced: The Moon Unit. While it is possible to be awarded a spot just on one’s showreel and reputation, more often than not the actual client still wants to see a treatment.
#Fxphd – mya223 previz for commercials free#
The production cost of a spot is one thing, but the media buy swamps everything, and with the right director a spot can go viral earning many times the media buy in free downloads and YouTube views. You might think that a TVC is fully developed by an agency and then given to three directors to pitch and it is the best price that wins, and that may happen…but not for the A list clients and the A list directors. Just how do some directors manage to win agency and client support in this day and age of internet pitches and rapidly changing tech? After all the years the founders of fxguide/fxphd spent in TVC / Commercials – actually finishing making the spots – we were curious about the current state of the art in pitching for those sort of spots.